The Gathering Names the Jeep® Brand a Cult Brand Honoree
The Gathering is an annual summit that convenes to investigate the principles and practices of the most successful brands on the planet. Attended by thought leaders and senior executives across industries, The Gathering’s summit recognizes brands that have earned “irrational” loyalty and devotion among consumers throughout the world.
Recently, The Gathering recognized the Jeep® brand as a Cult Brand Honoree. As a Pryor, OK Jeep dealer, we can tell you that this recognition is a big deal because it’s the first time an automotive brand has been recognized by the esteemed group that makes up The Gathering. The Gathering noted the Jeep brand’s out-of-the-box thinking, the automaker’s courage, and its outstanding brand engagement when it recognized the car manufacturer as a Cult Brand Honoree.
“Having the Jeep brand acknowledged as a Cult Brand Honoree, just as the all-new 2018 Jeep Wrangler and new 2019 Jeep Cherokee begin to arrive in dealerships, is a testament to the people who since 1941 have dedicated themselves to building the world’s most capable SUVs with off-road capability that is second to none,” said Mike Manley, Head of Jeep Brand – FCA. “The global Jeep community is like no other. There is no other automotive brand that is so instantly recognizable and woven into the history of its home nation yet recognized around the world, and one that is protected with such a passion by its owners, fans, and followers.”
When you think about vehicles like the Jeep Wrangler and the rest of the Jeep SUV lineup, it’s easy to understand why the Jeep brand was named a Cult Brand Honoree. To see the latest vehicles produced by the Cult Brand Honoree we represent, visit Roberts Dodge Chrysler Jeep RAM today.